Essay about Apple Inc. - 1659 Words

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire. The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business†¦show more content†¦Wayne’s relationship with Apple ended a year later due to financial reasons. With minimal funds, Jobs and Wozniak needed an investor to continue production. Mike Markkula, a retired marketing manager, provided financing and became one-third owner which led to the creation of Apple Computer Inc. The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America. In ten years, Apple had grown from two employees in a gar age to a $2 billion company with over 4000 employees (Jobs, 1985). What began as a hobby for Jobs and Wozniak soon became an essential part of many households and established the foundation for the Apple empire. The Apple partnership remained until the latter part of 1980 when it was offered toShow MoreRelatedApple Inc3605 Words   |  15 Pages| Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones, software and computers. The company is well known to everyone for products like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategiesRead MoreApple Inc3505 Words   |  15 PagesQuestion 1: Which of Porter’s four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation | | | Source of Competitive Advantage | Figure 1.0: Porter’s four competitive strategies Porter’s four competitive strategies does Apple engage in are cost-leadership strategy, differentiation strategy, cost-focus strategy and focused- differentiationRead MoreApple Inc843 Words   |  4 PagesApple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Apple was established on April 1, 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011)( Current :Tim Cook. 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It all started after Wozniak made a box called Apple 1 computer, it has no keyboard and no power supply but it wasRead MoreThe Challenge For Apple Inc918 Words   |  4 PagesTim Cook took over CEO for Apple in 2011, and then Jobs passing away soon after, people wondered if Cook would live off Job’s legacy or if he would continue Apple in being the big innovative technology giant and move past the iPad and iPhone it had become so popular from. Cook has since produced the Apple Pay and Apple Watch products although the company still relies heavily on the iPhone as the main revenue maker at 69% (Yoffie Baldwin, 2015). This case study is going to discuss the case factsRead MoreApple Computer, Inc.1447 Words   |  6 PagesApple Computer, Inc., is an American multinational corporation. The company originally founded on April 1, 1976, is located in Cupertino, California. Apple is renowned for the ir designs, having developed their own computer software and personal computers that have revolutionized the world of electronics. Apple was the first company to introduce the 8-bit fully functional home computer called, Apple II, in 1977. The Apple II eventually became the first successful commercially produced microcomputersRead MoreIntroduction Of Apple Inc. Essay1051 Words   |  5 PagesIntroduction (KS) Apple Incorporated is a multination technology company that designs, manufactures, and markets, mobile devices used for communication and multimedia purposes. The company also offers various software, services, applications, and accessories to accompany its’ devices. Based in Cupertino, California, the company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The original goal of the company was to create and sell personal computers. The companyRead MoreApple Inc. in 2010762 Words   |  4 PagesKey Success Factors There are several key success factors for Apple, Inc. that have made it successful in the markets that it competes in. First, the company is constantly coming up with new and creative innovations. In the personal computer industry, it created MacBooks in 2009. In the personal media player industry Apple created the iPod. This followed with the creation of the itunes store, which catapulted iPod sales. This was due to the fact that consumers could download and store